TRUE Hockey is the new Technical Sponsor of our Club!
12.07.2021
July is yet another very important month in the history of our hockey section. We are pleased to announce that the Club starts the partnership with our new Technical Sponsor - True Hockey, a well-known manufacturer of professional hockey equipment! The deal is signed for two years with an option to renew.
True Hockey is a North-American company with decades of tradition, supporting teams and players from the best leagues in the world - including NHL and German DEL. Additional cooperation with our Partner will be also connected with such areas as marketing, PR and sponsorship - which is the first such case in the history of the Polish Hockey League competition. Cracovia once again sets up new standards of promoting ice hockey in the country.
- We are the players' brand. Our team is composed of product gurus who are 100% focused on TRUE craftsmanship and innovation. 100% of our sticks and custom skates are manufactured in our own factories, using only the best materials and industry-leading manufacturing process. - says Patrik Granlund, European Marketing Manager for TRUE Hockey.
- This is something we have valued highly, and it now also shows when more players, from NHL, KHL and European top leagues to the amateur and youngsters value our products and get involved with our brand. This is the #PlayTRUE component of our brand positioning statement.
Our elite partnership with Cracovia will help authenticate and grow our brand awareness and education for the TRUE brand and our portfolio of performance enhancing products.
We are excited to work closely with Cracovia and be a part of their future success in the Polish Hockey League as well as in the Continental Cup. - said Granlund.
Our new partner, in addition to match and training wear, will also provide complete sports equipment and all necessary accessories to help the team achieve even better results in the league and international arena. All products are based on the performance-enhancing, cutting-edge TRUE Temper Hockey technology, patented by our Official Technical Sponsor.
- Agreement with the new Official Equipment Provider will immensely help us in achieving our long-term strategy for the Hockey Team. We are sure that it will be an additional asset during next seasons - not only in the Polish Hockey League but also in Europe, as we will be hosting the Continental Cup this year. We would like to thank TRUE Hockey for their support. We truly believe that our cooperation gives both sides great opportunities. - said Jakub Tabisz, Vice President of MKS Cracovia SSA.
True Hockey - welcome to our striped family!